Tech entrepreneur and Tesla CEO Elon Musk has a vision: high-bandwidth brain-machine interfaces that will connect humans and computers. This is groundbreaking technology with the potential to help people with brain trauma caused by genetics, heart disease, or cancer. To make this vision a reality, he and Max Hodak founded Neuralink. And to bring their vision to life for the company’s launch event, they enlisted the help of XVIVO.
XVIVO’s animators and illustrators created compelling visuals showing the neurons and electrical signals that make up brain activity at the cellular level. We worked closely with Neuralink to ensure every aspect of the project accurately reflected the science behind brain-machine interface technology.
On July 16, our work was front and center in Musk’s presentation at the California Academy of Sciences’ Neuralink launch event in San Francisco. He discussed Neuralink’s what, why, and how by laying out plans for the company: develop a “direct cortical interface” to assist humans in reaching higher levels of cognition. This interface will help us better understand and treat brain-related diseases, such as dementia or Alzheimer’s. Beyond that, he says, the potential applications are limitless.
When Neuralink came to us with this need to present their vision, we were many things: thrilled; eager; inspired. Above all, we were honored. For years, XVIVO has been a huge fan of Elon and his vision to change the world and help humanity.
The brilliant team at Neuralink is creating truly revolutionary technology, and it was very exciting to work with them to bring the complexities of neuroscience to life. We were especially proud to hear Musk’s reaction to our animation: “It’s so good, you have to play it twice.”