ANIMATION

Powering the Cell: Mitochondria

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XVIVO teamed up with Harvard to develop a 3D animation for their Molecular and Cellular Biology students about the microscopic world of mitochondria. This video highlights the creation of Adenosine Triphosphate (ATP) – mobile molecules that store chemical energy derived from the breakdown of carbon-based food. ATP molecules act as a kind of currency, imparting chemical energy to power all the functional components of cellular activity. This piece is the second in a series of animations for Harvard’s BioVisions. View the first in the series, titled The Inner Life of the Cell, and the third, titled Protein Packing.

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Harvard University

The art buyer did a great job providing me with several scientific illustrators who I felt could really bring this assignment to life. XVIVO quickly embraced the assignment – made accurate and intelligent suggestions and produced a stunning piece of artwork several days prior to deadline. I look forward to working with them again.

Art Director, DH Art Direction & Design, XCOVERY
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