XVIVO and DePuy Synthes (a Johnson & Johnson company) recently partnered on an animation of their CONDUIT™ Interbody medical devices to help healthcare providers understand the level of engineering and detail that is embedded in the devices, with the goal of optimizing efficacy.
The goal of this project was to create a core asset that could be leveraged across a wide range of uses. The animation was first shown as a playback loop at a recent conference. This provided a backdrop that was not only beautiful but scientifically engaging. It will later be used as an asset for a live presentation. In this way, the presenter can tailor the message to the specific audience in real time and adapt the message to updated scientific knowledge as it becomes available. And finally, the images from the animation will also be used in enduring materials for both print and digital uses.