Listerine Antiseptic and its dental health benefits are featured in this animation work for Johnson & Johnson. We begin at an interior view of the mouth, showing brushing and flossing to remove plaque from the surface of the tooth. When Listerine Antiseptic is introduced for rinsing, the viewer is taken on an amusement park splash ride inside the mouth. Listerine Antiseptic’s efficacy is tied to its natural ingredients: essential oils derived from plants. When we zoom in closer, we can see a carpet of bacterial biofilm in your mouth being swept away while rinsing. After rinsing, the few remaining wounded bacteria on the tissue surface remind the viewer of a battlefield after the fight. On a single cell level, the bursting bacteria evoke some strong visceral reactions. Makes you want to rinse your mouth out, right now.
Learn more about our other Listerine animations in our blog: WASH YOUR MOUTH! WITH LISTERINE